Silk Maxi Dresses Biography
Source(google.com.pk)
One of the earliest appearances of the “Maxi-Dress” was in 1968. The New York Times highlighted a cotton lace version by Osca de La Renta that he created for Elizabeth Arden Salon. More notable designers such as YSL, Dior, Cardin, Biba, Halston and others would latch on to the style as well.
Maxi-length skirts had begun to outdo the mini skirt in 1967, and the dress (as well as the maxi-coat) soon followed. Maxi styles quickly grabbed hold in London. Doctor Zhivago (1965) is often credited with igniting the craze for Maxi style (along with the tandem trend for “Midi” style skirts) due to its use of large flared coats over suit trousers. Initially, Maxi-dresses appeared lacey and slightly shorter than ankle length (while today’s versions seem to be mostly cotton jersey and down to the heel).
However, it was not until the 1970s that the Maxi-dress lodged itself firmly in the American mind (in all its polyester splendor), along with similar caftan and boho styles. By the late 1970s, it had become associated with the unfashionable and out of date.
The Maxi Dress; An undeniable wardrobe essential for style conscious women everywhere! No longer simply reserved for effortless glamour during the summer months, Maxi dresses have affirmed their position as a perennial style staple worn day or night. Whether you prefer a floaty, bohemian vibe or choose to opt for a city chic column dress, the maxi dress provides the perfect option for making your very own style statement.
Deeply rooted in the1960’s the maxi dress was embraced by early hippies as a remedy to the popular inclination for mini-skirts and ever decreasing hemlines. With 67’s Summer Of Love heralding a social shift towards counter culture the hippy look grew much more mainstream. It was the late great Oscar De La Renta who is attributed with adapting the maxi dress style and popularizing the trend, with movies such as Dr Zhivago romancing the flowing silhouettes as seen on Julie Christie.
The 1970’s embraced the look with open arms, recreating the iconic shape with exotic inspirations, heavily influenced by new print techniques. Ossie Clark led the charge in creating elegant ethereal shapes that embodied grace and femininity. Ossie’s signature floral printed maxi dresses defined a generation, giving rise to the ultra-feminine Goddess that characterizes the period.
As fashion moved into the 80’s the maxi was dismissed in favour of shoulder pad-centric power dressing. During the 1990s androgynous style became de rigueur and the femininity and romance of the maxi dress was rejected in favour or casual chic dressing inspired by sportswear and grunge.
No comments:
Post a Comment